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Two months after the launch of the Electronic World Trade Platform (eWTP) by the government and e-commerce giant Alibaba, Rwandan coffee is already enjoying good sales on Alibaba’s Tmall international marketplace.

Cosmetics stand out as the most purchased products online in Kigali.

According to statistics, 24 per cent of Kigali residents bought cosmetics online five times in the last six months closely followed by groceries and clothes.

RICTA is basically an acronym that means ‘Rwanda Information and Communication Technology Association’ an entity that was formed in 2005 with the objective of managing the .RW country code top level domain and the Rwanda Internet exchange point.