E-commerce -- Cosmetics most bought goods online in Kigali


Cosmetics stand out as the most purchased products online in Kigali.

According to statistics, 24 per cent of Kigali residents bought cosmetics online five times in the last six months closely followed by groceries and clothes.

Electronics are the least purchased goods online, with up to 33 per cent of buyers saying they are likely to shop online in the next 12 months, according to a consumer survey done by the International Trade Council (ITC).

Statistics show that 39 per cent of people in Kigali purchased cosmetics between two and three times in six months while 5 per cent purchased them between six and 10 times.

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