Rwandan coffee excites buyers on Alibaba platform


Two months after the launch of the Electronic World Trade Platform (eWTP) by the government and e-commerce giant Alibaba, Rwandan coffee is already enjoying good sales on Alibaba’s Tmall international marketplace.

The eWTP project, which was signed off by President Paul Kagame and Jack Ma, executive chairman of Alibaba Group aims at opening up Rwandan small and medium-sized enterprises to the 1.3 billion Chinese market through e-commerce.

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